• Thu. Feb 22nd, 2024

Dolphin-Chief become NFL’ mot-watched morning game in eight year


Nov 15, 2023

In NFL Week 9, the game that stole the spotlight was the Kansas City Chiefs’ 21-14 victory over the Miami Dolphins, and it certainly drew a substantial viewership befitting its status.

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According to Sports Media Watch, a significant audience of 9.18 million tuned in to the game, which had an early kick-off time at 9:30 a.m. ET on NFL Network. While this may seem modest when compared to the NFL’s Sunday afternoon and primetime broadcasts on major networks like CBS, Fox, and NBC, it’s actually quite impressive for both NFL Network and an early morning game. In fact, it stands as the most-watched morning game in the NFL since 2015, and it’s also the most-watched morning game ever aired on NFL Network. For context, back in 2015, a Week 4 match between the Jets and Dolphins in London came close, with just under ten million viewers.

Dolphins-Chiefs is NFL’s most-watched morning game in eight years https://t.co/BwAvkPjWk8pic./o2kFyyaUGn

— Awful Announcing (awfulannouncing) November 7, 2023As expected, the game garnered a tremendous following in the Kansas City market. With the early 8:30 a.m. local start time, it achieved a remarkable 94% share in the local market, indicating that 94% of all TVs turned on at that time were tuned into the game. This data underscores the strong local support for the Chiefs. It seems that Aston Villa vs. Nottingham Forest on the USA Network had a tough time competing for viewers’ attention.

The NFL has only one international game left on its schedule, taking place in Week 10 when the Indianapolis Colts face off against the New England Patriots in Frankfurt with a 9:30 a.m. ET start, airing on NFL Network. However, since both the Colts and Patriots are currently below .500 and out of the playoff race, it’s expected that this game may not come close to matching the robust viewership numbers achieved by the Chiefs-Dolphins clash.

By lymdbh

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