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Volkswagen, all -aging, and lightweight outdoor sports are emerging endlessly. The event scenes have gradually extended. The characteristics of fresh and interesting, the threshold for participation are not high, and have the characteristics of social attributes. It is also sought after by many young people.
“Just as some people like to dance, some people like to practice yoga. Outdoor sports are also a kind of relaxation for me. Mountaineering, off -road, skiing occupies most of my spare time, immersed in nature, and can be in a full state after exercise.Welcome to a new day of work and life. “Chongqing Wanzhou Outdoor Sports enthusiast and 36 -year -old Wang Lili told reporters a few days ago.
From flying plates, camping to diving, and bungee jumping, both fashionable and healthy outdoor sports have set up a characteristic bridge of “green water and green mountains” and “Jinshan Yinshan”, leading a new trend of consumption with professionalism, lightweight, and playability.
Data from Meituan and Public Comment show that since this year, “Cycling Park”, “Cycling Club”, and “Camping Barbecue” have become popular search words.Among them, the “hiking” related search volume increased by nearly 100%year -on -year, and the number of note strategies increased by more than 190%; keywords such as “hiking one -day tour” and “mountain climbing” increased more than 400%.According to the professional version of Tianyancha, my country currently has more than 279,000 outdoor sports companies.Among them, more than 7,000 registered enterprises were added from January to February this year, up 3.9%compared with the same period in 2023.
Niche Sports becomes new consumer fashion
The National Development Plan for Outdoor Sports Industry (2022-2025) shows that as of now, the number of outdoor sports participants in the country has exceeded 400 million, and the total scale of the outdoor sports industry will exceed 3 trillion yuan by 2025.
Recently, the reporter saw at the Mingyue Lake Kayak Base in Liangjiang New District, Chongqing. The calm water surface, wide hippling, wearing life jackets, and professional coaches, without any experience and skills, as long as you bring a adventure spirit, you will then bring a spirit of adventure.Can experience the safest water sports.
“Take a few good friends on the weekend. Come to this place in this scenery and quiet place. It is a different experience to play in the middle of the lake.” Mr. Zhang, who had just came down from the kayak, told reporters.
The reporter saw in Chongqing Meixin Red Wine Town. In the spring of March, all kinds of rapeseed flowers were blooming, attracting a large number of citizens and tourists to climb hiking, enjoying the “Shangchun Mountain” in the golden flower sea, driving the accommodation, catering, and catering along the villages along the line,Sales of agricultural special products.
The person in charge of Meixin Red Wine Town said that relying on its own good natural environment and sports and leisure resources, it is committed to creating a scenic spot that combines tourism and outdoor sports.A number of outdoor events such as “Jie Xiaoqing Public Welfare” have attracted many tourists to actively participate.
Running, jumping, cheering, a small flying tray passed on young people.Last Saturday, at the Misty Flying Club in the South Bank District of Chongqing, a nearly 30 people’s extreme flying tray competition was held here.”The flying disk is easy to learn, and I feel comfortable to play. Through the flying tray, I have also met a lot of friends.” Xiao Zhang, who loves this sport, told reporters.
In recent years, Extreme Flying Disk has successfully made a circle with its strong social attributes and interests. In Chongqing, not only has fog capital, UFO and other flying plate clubs, but also increased from hundreds of people to tens of thousands of people.”Since this year, we have only done 2 to 3 events a week, and now 10-12 activities will be done in a week. The quota is still in short supply.” Said the person in charge of the Wudu Flying Club.
“Outdoor sports is becoming an ecological friendly event that goes deep into green mountains and integrates into natural embrace. It has made ‘to outdoor” a life attitude, including people’s emphasis on health, pursuit of freedom, inhabiting the soul, inhabitation of the soulMaking. “Golden Director of the Sports and Cultural Development Center of the State Sports General Administration said that compared with traditional sports, emerging sports such as flying disks and rock climbing are simpler, and the possibility of accidental injuries is low.Sexual and social.
Drive the high -speed development of supporting equipment enterprises
“Before contacting outdoor sports, I prefer to go shopping with friends to buy clothes. But after contacting sports such as running, cycling, fitness consumption has become the biggest of my expenses.” Ms. Liu, a citizen of Chongqing, said, she said, she said, she said.Not only did you buy a large number of professional sports equipment, but also hired private teachings to allow you to work scientifically.
As a sportsman, Ms. Liu told reporters that basically every three months, she will buy some sports equipment. In only 2023, her money she used on sports equipment exceeded 5 digits.
Since the beginning of this year, the sales of fishing equipment on online shopping platforms have increased by 153%, and sales of self -driving camping equipment have increased by 167%.Driven by the fever of outdoor sports, outdoor consumer products have also become increasingly diversified, and the role of outdoor sports on the sports industry is even more prominent.
From the stream to camping, from riding to rock climbing, as people’s demand for health, leisure, and ecological tourism has increased, the threshold for outdoor sports has been greatly reduced, and it has become a popular way of sports.Decathlon, which is known for its specialty and cost -effectiveness of sports categories, has opened 6 physical malls in Chongqing in Chongqing for 10 years. It can provide more than 80 professional products and one -stop sports experience services for more than 80 sports.
Up to now, Decathlon (Chongqing) omni -channel revenue has increased by about 12%year -on -year, especially for outdoor sports products such as cycling, with a significant growth rate of more than 35%year -on -year.
As the country’s largest charge production base, Zhejiang Sanmen has a slogan: “Chinese charge, 60 % three -door!” Pan Litai, president of the Sanmen County Championship Industry Association, said: “We just made statistics. Last yearIt sold more than 80 million pieces, with an output value of more than 12 billion yuan. “
In the past year, the jacket is a frequent visitor to occupy the hot search for outdoor sports. Whether it is because of the high price of a certain brand or the “self -heat” brought by outdoor sports boom, the jacket itself is the “core” of outdoor sports.
“The production and sales in 2023 have increased by 50%over previous years. On various e -commerce platforms, more than 10,000 charge clothes can be sold in one night.” Jin Lijun, the head of Zhejiang Lantu Outdoor Products Co., Ltd., told reporters.
Sports travel integrates “traffic” to change “retention”
In outdoor sports, the proportion of post -90s and post -80s.Unlike traditional balls, fitness or mountaineering, hiking projects, outdoor leisure sports under the new trend attract more female players to participate, and women account for 2/3.65%of outdoor sports participants in the first -tier and new first -tier cities, their preferences affect the wind direction of the entire outdoor sports consumer market; while second, third, and fourth -tier cities are currently low, which is a high potential area for future market growth.Essence
In recent years, many favorable policies have been introduced in many places to further promote the development policy environment for the outdoor sports industry.In 2025, Yunnan Province has cultivated not less than 100 sports tourism projects in the province, and more than 6,000 outdoor sports and related business entities.Chongqing further expands outdoor sports and develops a “circle of friends”, focusing on the development of 26 sports such as mountains, water areas, airspace, forestry, and urban areas.
Take Lijiang, Yunnan as an example. Since the 2014 Gryffindor Bicycle Festival, the Lijiang Station Circuit has become the most loved “ultimate test” of riders.Yin Liangqin, deputy director of the Lijiang Cultural Tourism Bureau, said that “traveling with the event” has become an important reason for the majority of sports enthusiasts to come to Lijiang.The “traffic” of the transformation into the “retention” of cultural tourism consumption has led to local catering, transportation, tourism and other related consumption, so that the economy “ignites”.
Ji Jianming, the founder of “Novas”, believes that the outdoor sports market is undergoing a digital revolution. People like to use smart equipment records and share sports experience, which put forward new requirements for future products and services.