On March 29, the Ministry of Culture and Tourism held a routine press conference in the first quarter of 2024 to introduce the relevant work of promoting the facilitation of entry tourism.Wu Kefeng, deputy director of the Resources Development Department of the Ministry of Culture and Tourism, said that the convenience of tourism venues is an important part of improving the experience of tourists and improving the consumer environment. It mainly includes two aspects: payment convenience and entering the park.The Ministry of Culture and Tourism will focus on focusing, comprehensively apply, and actively promote tourism places such as tourist attractions to improve the level of facilitation, and better serve the needs of the elderly and entry to China.
Appointments with a large number of spare amounts of annual reservations do not implement appointments
In terms of optimizing the payment environment, Wu Kefeng introduced that the Ministry of Culture and Tourism will focus on improving the level of convenient payment at key tourism venues, and promote all national 5A and 4A tourist scenic spots, national and provincial tourism resorts, national tourism and leisure neighborhood areas.Establish a software and hardware facilities required to accept mobile payment, bank cards, cash, etc., to promote online and offline payment more convenient, and build a tolerance and diverse payment environment.At the same time, the Ministry of Culture and Tourism will promote foreign currency exchange service points such as the tourist resort and national -level tourism and leisure blocks with more entry and consumer venues, or promote foreign currency cash exchange services for surrounding banks.Be better to meet the needs of cash payment in immigration.
In terms of promoting the facilitation of entering the park, the Ministry of Culture and Tourism will focus on the two channels of offline and online to facilitate tourists to buy tickets and enter the park to comprehensively enhance the tourism experience.In terms of offline ticket purchase, all tourist scenic spots will be retained with artificial windows, providing offline ticket purchase and other services for the elderly and the majority of tourists, including inbound tourists, to meet the needs of tourists to visit and visit.In terms of online appointments, the tourist scenic area that will promote the implementation of online appointments will be promoted to optimize the appointment procedure, and the online appointment procedure of key tourist scenic spots will provide an English interface. If a real -name appointment requires, foreign passports, foreigners permanent residence ID cards, Hong Kong, Macao and TaiwanResidents travel to and from the Mainland (Mainland) pass, etc.Appointments with a large number of spare amounts all year round, do not implement appointments, and minimize the collection of personal information of tourists as much as possible.At the same time, the Ministry of Culture and Tourism will promote the improvement of multi -language logos and guide facilities in key tourism venues, and to continuously improve the level of foreign language services of service personnel.In the peak tourist season, measures such as extending opening time and increasing elastic supply have improved the reception ability of cultural tourism venues.
Promote the software and hardware facilities required to accept bank cards, cash, etc.
In addition to the appointment of scenic spots, entry tourists are also facing problems with difficulty paying.Shi Zeyi, deputy director of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, said that in recent years, the popularization rate of mobile payment business based on mobile phones and other electronic equipment in China has become higher and higher.Mobile phones can be solved basically.In contrast, the development of mobile payment business in some countries is not popular, and foreign tourists feel less convenient to use traditional payment methods in China.
Not long ago, the General Office of the State Council issued the “Opinions on Further Optimizing Payment Services to Improve Payment Convenience” and put forward many specific measures. The general principle is “large credit card, small codes, cash pockets”.Shi Zeyi introduced that “large swiping card” refers to set up POS machines in the scenic spots, hotels and other consumer scenarios according to the habit of swiping cards in foreign tourists.At present, the five -star, four -star and even three -star restaurants in Shanghai have re -upgraded the POS machines. Multi -land airports, attractions, and shopping venues are also set up with card POS machines.Beijing is also accelerating the upgrade and transformation of the POS machine.In terms of “small codes”, Shi Zeyi said that in fact, domestic and foreign products have electronic wallets and other products. It is not difficult to realize interoperability. The main problem is that foreign tourists are complicated to bind domestic mobile payment systems.”At present, we are studying with the platform side and the enterprise side to solve the problems of technology and procedures. At the same time, we are still studying how to reduce the information of foreign tourists’ binding of domestic procedures, and try to increase the small as much as possible under the premise of ensuring property security as much as possible.The amount of the forehead scan the code can better meet the needs of tourists. “
In terms of “cash pocket”, Shi Zeyi said that RMB is a legal currency and can be used in all consumer places.In the next step, the Ministry of Culture and Tourism will further promote the optimization of the environmental work of entry payment with the support of the People’s Bank of China.Promote tourist attractions above 4A level, national tourist resort, national night culture and tourism consumption agglomeration zone, national tourism and leisure block, etc. to establish software and hardware facilities required for mobile payment, bank cards, cash, etc., Resort, Wenbo venue, entertainment venues, star hotels, cultural and business travel complexes and other key cultural and tourist venue scenarios to facilitate the facilitation upgrade.Guide to support Internet platform companies that are closely associated with “food, housing, traveling, traveling, purchasing, and entertainment”, and optimize the payment experience of online and offline purchase of cultural and tourism products and services.With the implementation of a series of payment facilitation policies, the payment methods for overseas tourists to travel to domestic tourism will be more diverse and more convenient.
In addition, Li Xiaoyong, deputy director of the Marketing Management Department of the Ministry of Culture and Tourism, introduced that on the basis of improving the convenience of mobile payment, it will further improve the environment and cash use environment at home and abroad, domestic and overseas bank cards, and strive to achieve three -star and above tourism.The restaurant’s domestic and foreign bank card acceptance is fully covered.At the same time, in conjunction with the People’s Bank of China and the State Administration of Foreign Exchange, nationwide, for the star -level tourist restaurants with more foreign people who come to China, increase the foreign currency exchange business outlets and provide foreign currency exchange services.
Beijing News reporter Wu Tingting
Editor Zhang Qian school against Zhao Lin
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